Wi-Fi allowing remote control and file transfer to smartphones.This means the body-only price is only around $30 more expensive than the US price, if VAT is removed to compare them on an equal footing. This kit costs around £699, with a £529 price tag to buy it body-only. The story is slightly different in the UK, where Olympus is bundling the E-M10 with the tiny 14-42mm F3.5-5.6 EZ power zoom lens that was announced at the same time. Whereas the E-M5 debuted at a cost of around $999 body-only, the E-M10 hit the market at around $699 (or $799 with the collapsible 14-42mm II R lens). The E-M10 offers almost everything the E-M5 did, plus a bit more, at a much lower starting price. Overall it was the most complete and coherent mirrorless camera we'd seen up until that point. And the cause for the excitement? A combination of the best image quality we'd seen from a Four Thirds sized sensor and a well-considered set of controls that offered an enthusiast DSLR-style experience in a much smaller body, which was genuinely unprecedented. The first of Olympus's OM-D models, the E-M5, impressed us a great deal when it was launched, and struck a chord with our readers - comfortably winning our first annual 'camera of the year' poll. It presents all of the light-and-compact benefits of Micro Four Thirds, with a few more SLR-like touches (viewfinder and direct controls) that an enthusiast will appreciate. With a built-in viewfinder, dual control wheels and number of customizable controls, it's aimed for the photographer who wants to take some control over shooting settings, though it does have an Auto mode for shooters not yet ready to take that step. The E-M10 doesn't have all the enthusiast trimmings of the E-M1, but it is targeted to a slightly more serious or developing photographer, rather than a casual snapshooter. Clearly, the E-M10 leans on some highly capable genetics. From the E-M1 it gets the latest TruePic VII image processor and built-in Wi-Fi connectivity. It uses the same 16 megapixel Four Thirds sensor as the E-M5, though doesn't offer that camera's weatherproofing. The Olympus OM-D E-M10 is the third camera in the company's OM-D range and represents another tier in the lineup - sitting below the E-M5 and the even more expensive E-M1.
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